AdWords Basics
Karen Limquiaco

Why Isn’t Your Google Shopping Campaign Working? It’s Probably Due to One of These Issues

You’ve read the articles. You’ve done the work—and now you aren’t seeing the results you expected. Do you find yourself wondering, “Why isn’t my Google Shopping working or performing well?” If you’ve noticed your Google Shopping campaign isn’t working, you probably have questions—and need answers. In this article, we’ll look at some of the common

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AdWords Basics
Michael Costin

What Is A Landing Page? Here’s Why Australian Businesses NEED Them

Just getting your feet wet with digital advertising? You’re probably coming across the term “landing page” quite a bit. Are you thinking, “What is a landing page?” Don’t know if you really need one or what they entail? You’ve come to the right place. In this article, we’ll learn about landing pages, their purpose, and

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Digital Marketing
Dominic Sergi

The Ultimate Guide to Retargeting Ads for Australian Businesses

Imagine leaving your local Woolworths store with an empty basket and the next place you visit has an ad for all the goods you just looked at. Or you filled in a loyalty card form and you suddenly notice that the company is advertising at all the popular places you go shopping. That’s basically retargeting

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Digital Marketing
Michael Costin

What Is ROAS? The Complete Guide to Using Return on Ad Spend

  Many online marketers would argue that the return on ad spend, or ROAS, is one of the most important metrics for online advertising. It basically answers that important question “If I spend x amount of money on a campaign, how much will I get back?” If a marketing campaign isn’t providing the profit you

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Digital Marketing
Michael Costin

Facebook vs AdWords: What’s Right for Your Business?

Running a business? If so, you know there’s no escaping the need for advertising. You also probably know there’s some truth to that old “spend money to make money” saying. Spending money on marketing and advertising is inevitable. The real question becomes where should you spend that money. In this article, we’ll take a look

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AdWords Basics
Michael Costin

What is SEM? Search Engine Marketing Explained for Australian Businesses

Does your SEO not seem to be working, or not producing fast enough results? Maybe your site is languishing on the second page of search engine results pages (SERPs). Or worse still, it’s not even ranking on the first three or four pages. Internet marketing experts often joke you could hide a dead body on

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