Michael Costin

Michael is a co-founder and director at Local Digital, the parent agency behind PPC Pro. He has 10 years digital marketing experience and gets seriously excited about Google search results... kinda weird, yes, but it also means he knows a fair bit, and you can read some of it on this blog.

Behind the Scenes: A Cosmetic Dentist Generating 200+ Leads Per Month

When someone needs cosmetic dentistry this fact is unavoidable: They’re going to be laying down many thousands of dollars for the service. So if you’re a dentist… winning new customers in this space is valuable. Like most markets where customers are spending big, the AdWords space for cosmetic dentists is extremely competitive. So… if we …

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Guide to URL Tracking in Google Analytics

Are your email marketing campaigns working? You might be getting a high number of clicks, but clicks without conversions signal potential problems with either your email messages or the landing pages to which you’re sending visitors. Even with in-depth analytics, it’s hard to tell where the disconnect between interest and follow-through happens. URL tracking demystifies …

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Behind the Scenes: A Google Shopping Campaign Earning $25 for Every $1 Spent On Ads

Want to see something impressive? Spend $1 on Google clicks. Earn $25 in revenue. Crazy right? Yep. We’re half expecting a crack squad from the Australian Mint to kick our door in to accuse us of printing money. Because that’s pretty much exactly what this Google Shopping campaign is doing for our client. Printing Money. …

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What Is A Marketing Funnel?

This video is a little more on the theory side of things and takes a look at what a marketing funnel is and why it should be applied in your online marketing campaigns. [embedyt] https://www.youtube.com/watch?v=gM64UBO3-aI[/embedyt]   Video Transcription [00:00:01] If you’ve read a book a marketing or business or done any sort of a course …

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How To Track Analytics Goals As AdWords Conversions

If you’re already tracking goals in Analytics it’s really easy to import them straight into AdWords as conversions. In fact, this is our preferred way to track conversions in AdWords. This video shows you how to do it. [embedyt] https://www.youtube.com/watch?v=L4Gkr_NeQXQ[/embedyt] Video Transcription [00:00:07] If you’re running Adwords campaigns to drive revenue, generate leads, you need …

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